We all crave for admiration. In the modern digital world we measure our success by the number of likes we achieve. With the rapid rise in technology, Instagram and its power o reels has taken the world by storm. It is a highly popular social networking site that sees a massive surge of traffic.

Every company irrespective of its size understands the need of establishing their presence on Instagram. This is an innovative marketing strategy that requires prior insight and careful planning.

Are likes all that important?

Of course they are. As we have stated early likes are one of the important parameters to judge your success. But there are other factors too that are equally important for example shares, comments etc.

In recent years we hear people talk about real-time engagements. But what is this concept about?   A post’s visibility depends upon its content format and the type of hype it generates. Likes from regular followers are certainly worth more than bought likes.

Role of visible likes

Although likes on the long run do little to affect Instagram algorithm in comparison to other important markers like saves, they influence consumer psychology to a great extent. People are generally swayed by the number of likes in a particular post. This widens the Instagram user’s social status.

For business houses on the other hand the number of like received increases their popularity. This in turn has a direct bearing on the mass acceptance of their goods and services. It is a common psychological trait among follower to base their purchases on the number of likes it receives. A like is a time tested method of generating competitive spirit among peers.

Negative vive of likes

The concept of generating likes creates a constant urge to be the best everything we undertake and duly posted on social media site. Social insecurity, peer pressure and deterioration of mental health are some of the negative impacts of likes. Thus we have seen a rise in suicide rates in recent years. People also opt to buy Instagram followers for getting more likes.

In addition to the immense pressure to gain overnight popularity leads several users to take recourse to pai8d social signals. Purchasing fake likes has become a new trend.

Hidden likes

To counter the adverse effects of likes instagram has taken to hiding likes. This has been implemented in countries like in Brazil, Canada and Australia. The results have proved counterproductive. It has helped to cut down peer pressure. Business houses too need to change the marketing strategy to make their presence feel. Marketing needs to be more value oriented.